Filed under: Truck, Marketing/Advertising, Technology, Videos, Off-Road, MISC
Isuzu has taken to advertising its not-for-North-America KB pickup truck with a unique initiative. The company wanted to apply the Google Street View philosophy to some of South Africa's more remote off-road trails, and the result is Isuzu Trail View. Using multiple action cameras situated in a 3D-printed housing strapped to the top of the truck, the crew began bouncing along dirt and rock paths, recording all the while. They also shot additional video and worked with experts to provide excellent clips on how to navigate common off-road obstacles.
You can watch the making-of video below, and you can head over to the Trail View site to poke around a few South African trails for yourself. All we want to know is, how long before Jeep does the same here in the US?
Continue reading Isuzu Trail View is Google Street View for off road
Isuzu Trail View is Google Street View for off road originally appeared on Autoblog on Fri, 17 May 2013 12:45:00 EST. Please see our terms for use of feeds.
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