Chelsea sure Sauber deal will pay off

Chelsea has no doubts that its tie-up with Sauber will create new followers for both teams - even though attempts to achieve such fan crossover in the past have failed. With the Superleague Formula having not attracted as many football fans to motor racing as it had originally hoped for, there have been questions about the true benefits of Chelsea getting involved with Sauber

Beppe Gabbiani Bertrand Gachot Patrick Gaillard Divina Galica David Carl Allison