Confirmed: Toyota Won?t Spin Prius Off as a Standalone Brand; Four Prius Variants Still Expected Within 18 Months

In a recent chat with Toyota executives, it was made clear to us that the Japanese automaker has no plan to separate its Prius models from the rest of the company’s lineup. This should squelch current speculation that “Prius” would become a dedicated sub-brand.�Although only one Prius model is on sale in America right now, [...]

Jeremy Allan Mayfield James Christopher McMurray Casey James Mears Juan Pablo Montoya