Filed under: Marketing/Advertising, Videos, Crossover, Lincoln, Celebrities, Luxury
Mad Men's John Slattery, Lincoln's new pitchman. Follow the jump to watch the new TV spot.
Lincoln wants everyone in TV land to know about its freshened model lineup. To grab their attention, they've gone with a heavy hitter from a pretty popular ad agency to shill the 2011 MKX: Roger Sterling, from Sterling Cooper Draper Price. OK, fine... not Roger Sterling, but John Slattery, the actor who portrays him on AMC's Mad Men.
Slattery will plug the new "Smarter than Luxury" campaign, which launches during coverage of the Ryder Cup golf tournament. The focus of the ads is to highlight the technology and craftsmanship that are put into each new Lincoln vehicle. The TV spots will be backed up by a full print campaign as well, highlighting the 2011 Lincoln MKX and the MKZ hybrid.
Mad Men is a huge hit, so it's a no-brainer for Lincoln to tap into that popularity. Mercedes-Benz has already signed Jon Hamm (a.k.a. Mad Men's Don Draper) as the new voice-man for its commercials. Hop the jump to see Slattery pitch the latest from Lincoln.
[Source: Ford]
Continue reading Video: Lincoln hires a Mad Man for new commercials
Video: Lincoln hires a Mad Man for new commercials originally appeared on Autoblog on Sun, 03 Oct 2010 19:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsJeremy Allan Mayfield James Christopher McMurray Casey James Mears Juan Pablo Montoya Joseph Francis Nemechek III
No comments:
Post a Comment